In his business memoir, Bob Iger, the (former?) CEO of The Walt Disney Company, raised a question in connection with Disney princesses: “[w]hat are the attributes of a Disney princess in today’s world and how should they manifest in our products?” (Iger 2019, xx). Iger’s query outlines both the commodification of the Disney princess, and the notion that her portrayal must reflect the societal changes of the 21st century.
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