Posts tagged ADVERTISING
The Relationship Between Fashion Film and Animation/Fantasy

My own initiation into fashion film was a hesitant one, uncertain as to whether fashion films could ever be situated on the same spectrum as traditional film. The role that fashion film plays within cinema is still relatively undiscovered. Films dissected by Stella Bruzzi have often explored both fashion and film as two separate entities which combine in challenging identity and metaphorical gestures, as well as for aesthetics (1999); whilst auteur of the early fashion film, Guy Bourdin, created voyeuristic moving images which have only in recent years, begun to emerge to a wider audience.

Read More
Fantastic Products: The Phantasmagorical Appeal of Animated Advertising

This post explores the way ideas of fantasy can provide new insight into animated advertising, and applies these to analyse the recent Ikea advertisement Ghosts (2018) and its use of digital animation. Exploring the long history of a particular form of fantasy, the phantasmagoria, allows a consideration of the ghostly iconography associated with it, as well as its use as a metaphor for the workings of capitalism. 

Read More