Posts tagged ADVERTISING
Fantastic Products: The Phantasmagorical Appeal of Animated Advertising

This post explores the way ideas of fantasy can provide new insight into animated advertising, and applies these to analyse the recent Ikea advertisement Ghosts (2018) and its use of digital animation. Exploring the long history of a particular form of fantasy, the phantasmagoria, allows a consideration of the ghostly iconography associated with it, as well as its use as a metaphor for the workings of capitalism. 

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